Modern retail spaces need to do more than just look appealing—they must connect with their audiences, adapt seamlessly to changing demands, and foster memorable experiences. Mailen Design specialises in creating retail environments that are as functional as they are striking. Our recent projects, including Selfridges Designer Studio, Knauf Clerkenwell, and Domus Campus, showcase our ability to deliver innovative solutions that reflect each client’s unique identity.
AN EVOLVING SPACE FOR LUXURY RETAIL AT SELFRIDGES DESIGNER STUDIO
Our work on the Selfridges Designer Studio involved a large-scale renovation to revitalise the Women’s Designer Studio on the third floor of Selfridges’ flagship location in London. Collaborating with Campaign Design, we took the project from concept through to completion, unveiling original structural elements whilst adding high-end finishes that reflect Selfridges’ reputation as an iconic retail destination.
The design is a blend of exposed concrete and brick with contemporary installations from fashion icons like Gary Card and UVA. These unique elements provide focal points that contrast against the raw aesthetic, creating an interplay between the historic and the modern. The space is crafted to accommodate the varied demands of a luxury retail environment, easily adapting to Selfridges’ evolving collections and maintaining a fresh, invigorating experience for shoppers.
A MULTI-FUNCTIONAL SHOWROOM FOR CLIENT ENGAGEMENT AT KNAUF CLERKENWELL
The Knauf Clerkenwell showroom is both a display and a workspace, designed to inspire architects by showcasing Knauf products in innovative ways. Our design incorporates the brand’s materials throughout, from the reception desk to the walls and ceilings, demonstrating the versatility and aesthetic potential of Knauf systems.
A key feature is a series of human-sized geometric sculptures that showcase the adaptability of Knauf’s design panels, allowing visitors to see and feel various finishes. A fan-like installation by the window and a dramatic parametric wall that flows from the main floor into the basement both showcase Knauf’s acoustic and architectural capabilities. The basement event space is designed for workshops and gatherings, making Knauf Clerkenwell a destination for learning and inspiration—a space that truly reflects the brand’s identity and values.
A TRANSFORMATIVE RETAIL EXPERIENCE AT DOMUS CAMPUS
For Domus Campus in Clerkenwell, our brief was to consolidate multiple buildings into a cohesive retail environment that combines showrooms, social areas, and flexible workspaces. Domus wanted more than a traditional showroom; they sought a space that invites exploration, collaboration, and engagement.
Our design integrates multifunctional areas for product showcases, gallery installations, and informal work settings. Each space flows seamlessly into the next, creating a dynamic and welcoming atmosphere. The materials play a significant role in shaping the space, with details like bespoke terracotta chandeliers and textured tiles that provide warmth and tactile interest.
Domus Campus is designed not just as a showroom but as an inspiring destination that evolves with its users’ needs, establishing it as a premier stop within Clerkenwell’s design district.
CREATING SPACES THAT CONNECT
Mailen Design is committed to crafting retail environments that are purposeful, engaging, and ready to meet the challenges of today’s retail landscape. These projects underscore our dedication to designing spaces that not only meet business needs but also connect with users on a deeper level, driving brand engagement and elevating the retail experience.
If you’re seeking a partner who can transform your retail environment with innovative, user-focused design, our team would be happy to help. Contact us today to discuss how we can bring your vision to life.