Dan Dan Wimbledon

Refurbishment of an existing restaurant into a vibrant, contemporary space that balances elevated design with operational efficiency.

Wimbledon / London

Hospitality / Restaurant

Dan Dan Wimbledon showcases our expertise in balancing thoughtful design and efficient execution. The transformation of an existing dim sum restaurant into a vibrant space that reflects Dan Dan’s brand identity was achieved through creative, precise interventions. By removing obstructions and reimagining the layout, we maximised natural light and openness, creating a welcoming atmosphere from both the interior and exterior. The interior is characterised by a cohesive mix of modern materials and thoughtfully placed accents, creating a vibrant atmosphere that feels comfortable yet elevated. The result is a restaurant space that effortlessly balances bold design with operational practicality, offering a fresh approach to upscale fast-casual dining.

The restaurant’s facade, painted in Dan Dan's signature green, contrasts with the colourful murals of the neighbourhood, creating a vibrant street presence.

Dan Dan Wimbledon's bold green exterior feels at home within the lively community, while large windows offer a glimpse into the warm and inviting interior.

A view of the bar area featuring bold red metro tiles and bespoke lighting, acting as the restaurant’s focal point.

Clad in red metro tiles and topped with a neon sign visible from the street, the bar is a key feature, adding energy and vibrancy to the overall atmosphere.

A wide view of the open dining space, featuring natural light, timber accents, and black metal detailing.

The use of timber and black metal accents, a nod to the aesthetic of the original location, gives the dining area a cohesive and modern feel, enhanced by ample natural light.

Close-ups of booth seating and bespoke lighting, including bamboo and red pendant lights.

Bespoke booth seating and custom lighting, such as bamboo and red pendants, add warmth and texture, reflecting the brand’s blend of natural materials and contemporary design.

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Project highlights

At a glance

Design philosophy

The design for Dan Dan Wimbledon focused on creating a vibrant and cohesive space that reflects the brand’s evolving identity. By maximising natural light and reconfiguring the layout, we achieved a sense of openness and flow that enhances both the dining experience and operational efficiency. Modern materials and bespoke design elements were carefully selected to create a visually striking environment that feels comfortable yet elevated. Every detail was chosen to resonate with the Dan Dan brand, ensuring a seamless blend of function and style. In addition to its bold aesthetic, the design also incorporated existing structural elements, allowing for a cost-effective solution that met budget requirements without compromising on impact.

Sustainability

We prioritised the use of durable, long-lasting materials that not only contribute to the overall aesthetic of Dan Dan Wimbledon but also minimise the need for frequent replacements. Wherever possible, we retained and repurposed existing structural elements, reducing waste and lowering the environmental impact of the transformation. The introduction of natural light into the space not only enhances the dining atmosphere but also reduces reliance on artificial lighting during the day, contributing to the restaurant's overall energy efficiency.

Challenges and solutions

The existing space presented several design challenges, including a large wall that blocked the view upon entry and created a sense of confinement. Banquette seating along the windows further restricted natural light, contributing to a closed-off feeling. To address these issues, we removed the obstructive wall, opening up the entrance and reimagining the layout to maximise light and create a more spacious, airy environment. We also introduced a private booth area at the back, adding a dramatic focal point while encouraging guests to appreciate the full volume of the space. These interventions not only improved the atmosphere but also enhanced the operational flow, resulting in a more inviting and functional dining experience.

Outcome

Strategic design interventions transformed Dan Dan Wimbledon into a vibrant, efficient restaurant space with enhanced customer experience and operational flow. Our architectural approach maximised light, openness, and functionality, ensuring the space not only serves its purpose but elevates the brand’s identity. By retaining key structural elements and incorporating sustainable materials, we delivered a design that is both cost-effective and long-lasting. The success of this project reinforces our ability to create adaptable and impactful hospitality environments, providing a clear roadmap for future locations to adopt and build upon.